Wed Aug 02, 2006 12:36 am
http://china.org.cn/english/sports/176574.htm
NBA star center Shaquille O'Neal is the latest international sports hero to join the LiNing family.
Sina.com, China's leading internet portal, reported Tuesday that the NBA Miami Heat player has signed a contract to promote the Chinese sportswear giant's basketball boots.
The company has kept the amount it spent on the deal top secret, but insiders reckon it was a generous sum, given O'Neal's status.
Shaq O'Neal is the second NBA player to join LiNing, after Cavalier's Damon Jones earlier this year.
China's leading sportswear company, LiNing, was created by and named after Chinese gymnastics legend Li Ning.
Currently striving to take the lead on the international stage, the company has acted as official sponsor for the national French gymnastic team and Spanish basketball team.
Company sources say LiNing intends to sign more NBA stars.
(CRI August 1, 2006)
Wed Aug 02, 2006 12:51 am
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Wed Aug 02, 2006 6:54 am
Well.. it's an easy link. Shaq and Damon are friends, shaq got him to come to the Heat 2 years ago.The Crossover wrote:How did they jump from Jones to Shaq?
Wed Aug 02, 2006 7:48 am
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Thu Aug 03, 2006 11:32 am
The Black Death wrote:Lol, Shaq's trying to get back at Yao for taking his all-star spots in Yao's first couple seasons.
Sat Aug 05, 2006 1:57 am
I can imagine Shaq with his Li Ning modified on All-Star weekend, and then he'll make some chinese racist jokes about Yao not even getting a Li Ning