It’s a sad day for Australian Duff Beer lovers - the popular drink is being pulled from our shelves.
Springfield’s favourite beverage made it’s way to our shores back in May but it’s now been found to be in breach of the Alcohol Beverages Advertising Code.
Basically they’re worried that it’s association with The Simpsons will make it attractive to young kids.
A board representing the code released the following statement:
"The association of The Simpsons with the product name and packaging is so strongly entrenched in Australian popular culture that the name and packaging will draw the attention of under 18 year olds. Measures to market the product without references to The Simpsons characters or images cannot be effective to overcome the strong and evident appeal of the product material to underage persons."
Meanwhile, sponsorships allow the prominent advertising of beer brands on sports uniforms, notably rugby league's State of Origin jerseys, something that "underage persons" are certainly interested in.