My idea:
A "substitution menu" that would work for simulated and played games.
It would consist on a list of all your team players with options like this:
-% of playing time desired
-If team is losing/winning by X points with X minutes to go, bench/put on the court
-If his shooting% is under X with more than X shot attempts, bench him
-If we need defense/3pointer to win or go to OT bench/put on the court
That shouldnt be too difficult to add to the game
Of course we need a PC game interface for this to work, not the Console/TV sized menus and fonts EA brings every year