For future reference, I've added a step-by-step guide on running NBA Live 95, NBA Live 96, and NBA Live 97 in DOSBox, over in our Wiki:
Running NBA Live 95, NBA Live 96 & NBA Live 97 in DOSBox
I believe I've covered everything, but if I've missed a step, or something is unclear, let me know in this thread, or on the Discussion page on the Wiki.