You can get the font from your NBA Live 07\fe\fonts directory. It's the EASDisplayN.ttf file. You can use it with Adobe. I already tried, and it is very similar although the "NBA Live 08" word belongs to a font called EASDisplayDBNormal. All you have to do is select the Text layer and then change the font to "EASDisplay" A box will pop up, click OK and your good. They must have saw the thread last year.
Damn. I wanted to use my $15 birthday coupon and pre-order but it expired before my birthday, which is quite weird. I'm gonna contact them and see if I can get some special treatment.