2k19 on sale digitally right now PS4 and XB1 only for $2.99. I had no desire to get the game but for that price I might just have to. Get it before it's too late!
That is what 2K is counting on. Reeling in all those people that said they were skipping 2k19. Not a bad thing, 2K knows exactly how to get their sales numbers up.
Good way to get the sales up over 10 million again this year, though I'd say they were on the way to doing that anyway. For all the backlash last year, it hasn't affected sales or recurrent revenue.
It's sounding like quite a few people did jump on the offer. It's been attributed to recent congestion on the MyTEAM servers, though that's been an issue all year.