Mike Melgaard used a fake account to pose as Target customer service and give them a piece of his mind.
Guess people don't really get what that tick means, or how to identify when an actual admin of the page is responding to a comment. The outrage is pretty hilarious.
On a similar note, the initial event that sparked the posts and the subsequent trolling - the complaints that they're not going to have boys' toys and girls' toys sections - is ludicrous. Not the change Target is making, but the outrage itself. If that truly upsets you, then I have to believe you're not doing enough constructive things in your life.