White (pictured) says that back in the early days of the Ultimate Fighting Championship, EA were dismissive of the fledgling competition, telling him "You're not a real sport. We wouldn't touch this thing. We want nothing to do with this".
"We put our asses on the line, THQ and the UFC, to make a video-game deal in the worst economy in the world," he says. "We go out there and do this thing, and it's successful, and now [expletive] EA Sports wants to do a video game. Really? That's not what you told us a year-and-a-half ago."
And in putting this game together, are looking to license real-world fighters, something that's going to have consequences not just on the battle between these two MMA video games, but for the UFC itself.
Why? Because the UFC boss says he has a clear message to any of his fighters looking to make a buck by appearing in EA's game: "You won't be in the UFC".
"I'm not tap-dancing around this thing or whatever," White says. "I'm telling you straight-up, I'm at war with [EA] right now. That's how I look at it".
"EA doesn't give a [expletive] about mixed martial arts. They made that very clear."
Jae wrote:I feel bad for the fans who think just because EA is making the game it's going to be great. They clearly haven't ventured into the ungodly mess that is NBA Live.
Null17 wrote:I think he was worried about losing the Bud Light sponsorship more than anything.
MikeMan™ wrote:Potential , potential , potential.
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