Wed Oct 21, 2015 8:17 am
Thu Oct 22, 2015 3:24 pm
"We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes," says Nike CEO, Mark Parker.
Called the Nike Mag, the first iteration of the sneakers was released back in 2011, only without the self-lacing - or so-called "power lacing" - technology it’s equipped with now. The 2015 Nike Mag will make its public debut on Jimmy Kimmel Live tonight, with Marty McFly himself, Michael J. Fox, in appearance. He was gifted the first pair earlier today, and they look so awesome.
Thu Oct 22, 2015 7:30 pm
Thu Oct 22, 2015 7:57 pm
Availability
The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson's Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.