The NBL used to get coverage. I remember back when channel 10 showed it every weekend. Like I said, I think the NBL lacks TV coverage because it lacks popularity, not the other way around. It lost TV coverage because people lost interest in the league. I think this can be directly blamed on the financial basketcase the league is, with half the teams on the verge of bankrupcy at any given moment. You can't generate hype arround a team that people don't expect to be around for the next 5 years. The league is now reaping what it has sown.
I think there's a little bit of chicken and the egg there. Declining interest may have led to the FTA networks (the NBL was last shown on FTA on ABC, if I recall correctly) abandoning their coverage, but abandoning the coverage did nothing to increase the interest and popularity of the league.
I agree that the NBL doesn't market itself well. Ads here in Newcastle for Hunter Pirates games often use the tag "A great family night with a game of basketball thrown in". While that appeals to the casual fan, it doesn't give the league or for that matter the game much credibility. You won't get any arguments from me there.
Replays aren't the same as live TV. You're never going to have the same popularity there. I think most sports fans will agree that watching a game that you already know the result of is about 10 times less fun than being on the edge of your seat not knowing who will win. You need live coverage to get big ratings. But to get live coverage you need a base level of interest to sustain them, and in Australia the interest in basketball is just not there.
Right again, replays and recordings aren't as exciting as live coverage because chances are you know the result or at least are aware that the outcome has been decided when you watch it. But as I said, I think a late night slot will still appeal to the hardcore basketball fans. Having some FTA coverage is more likely to draw a following than no FTA coverage at all.
You can talk about the Australian idea that it's a "girly sport" all you like, but I think that's a cop out. In the early to mid 90s there was heaps of hype about basketball. People were interested. The real problem was it was a wave riding on the back of one man: Jordan. Perhaps the NBA is somewhat to blame for that, because at the time their international marketting attempts were not what they are today, they didn't cash in on the interest Jordan sparked and market the game rather than just one man.
True, the worldwide popularity of the NBA during the "Michael Jordan era" affected Australia's interest too. But that still doesn't really explain the negative attitude Australians seem to have towards the sport in general.
Coverage: enthusiasts aren't enough for free to air coverage. It's on pay TV, which is where a niche market like basketball in Australia belongs. Heck, the free to air TV market is tough these days, even cricket is relegated to SBS for the Ashes tests. I don't see how you can justify a gripe about no free to air coverage about basketball.
Well I probably can't as I do have Foxtel. But the justification I'd offer is that there are a lot of basketball fans in Australia, not everyone has Foxtel and that's the only place to get
any basketball coverage. Though with free to air right now, reality TV rules all, even quality scripted television (your sitcoms, your dramas etc) are pre-empted in favour of Big Brother and so on. It's ridiculous how FTA networks hold back new episodes of shows, interrupting the season run to show a bunch of reality shows that continue to drop in the ratings year after year.
Respect: When (if?) the NBL gets its act together, maybe it will get some respect. Historically it's been a bit of a joke of a competition. I think it's got a long hard road ahead of it, given its only household name (Andrew Gaze) has retired. It's basically unmarkettable at this point. As far as the NBA goes, I wouldn't say people disrespect it. More that people don't even think about it, much like they don't think about the superbowl, or the FA cup. I'd say that the overall attitude is one of apathy, not antipathy.
As far as the NBA's concerned, I guess you could say apathy. But talking about the sport in general, it goes beyond the professional game. Obviously, the professional leagues have quite an impact on the profile of the game but people discredit the game in general. That's really what I mean about the sport of basketball not getting the respect it deserves, some of the criticisms people I know make of the game are quite ignorant. Needless to say it doesn't stop me being a fan or diminish my love and appreciation for basketball, but as someone who holds basketball in very high esteem I hate to hear some of the ridiculous things people say about it.
I'm not sure what you expect. Channel 10 to show games even though they don't rate? Why would they do that? Especially since they can just show more crap like Big Brother which is cheap as all hell to make and rates its arse off. People to suddenly convert to basketball? Do you understand the sporting culture at all in this country? People follow the sports their parents follow, which is one or more of cricket, supercars, league, unions or aussie rules. Plus tennis if you're a chick and golf if you're rich or have illusions of sophistication. Trying to change that is futile: look at the Syney Swans: nearly 25 years in Sydney and still nobody cares about the AFL. Look at the Melbourne Storm: won a premiership in their second year and yet most Melbourners would struggle to name a single League player. These are two sports that have a way higher marketting budget than basketball in Australia.
I do understand the way sporting culture works, though as a country that loves sport I don't get why basketball is so hated. I admit I'm biased, but I consider it to be a great game, it's a spectator sport that's got a huge worldwide following so it's not as though basketball fans are some weird cult. I suppose one reason it hasn't been adopted is because it's not "Australian", but then neither are the sports we consider to be "ours". As you mentioned before, success is another factor but I still think that's a weak excuse for people to bag basketball, going against the whole ideals regarding underdogs and "battlers".
How about a recap show, NBA Action being the obvious choice? Surely, that level of coverage would go a little way in satisfying rabid basketball fans that don't have pay TV.