by DontFeedTheDog_ on Wed Nov 19, 2003 8:22 pm
The PBA is dying a slooow painful death.
Traditionally, some of the worst seasons of the league (in terms of gate reciepts and attendance) have come in the years after a stint in the Asian Games - 1991, 1995, 1999 and 2003.
Everytime the PBA forms a National Team for the Asian Games, there is sooo much press and sooo much hype, that even before a single player is named to the team everyone expects nothing less than a top finish. Not a silver, not a bronze but a gold; nothing less.
So everytime a PBA national team fails to win in the Asian Games, interest in the league will go down, crowds will disappear and TV ratings will plunge. It usually takes the PBA 2-3 years to recover from this, so by the time the next Asian Games rolls around, the league will have recovered and will again be experiencing a succesful season. It's a cycle which has repeated itself since the 1990 Asian Games.
Though I don't have official numbers I think the largest crowd in the PBA this year, was during the Crispa-Toyota reunion game, with something like 17,000 fans in attendance.
The All-Star game only drew around 10,000 fans. Probably the worst in years.
The Invitationals Cup had about an average of only 2,000 fans per game. Probably the worst conference of the PBA ever.
The opening of the quarter-finals last week had about 12,000 fans at the Araneta Coliseum, which isn't bad if you think about it, but then a few years ago, if Ginebra had made the quarter-finals there would have been around 20,000 fans at Araneta.
See? Fans are now immune to the marketing machine of the PBA. No matter what gimmick the PBA tries to pull fans just won't troop to the arena's because that ridiculous fourth place finish in the 2002 Asian Games is still etched in their minds.
I'll post more later....