I play about 3 48mins games of live a week.  I am playing a season for the Rockets & following the exact  NBA schedule etc etc.  I really enjoy the gameplay.  
But, what I find most enjoyable & interesting is making my league mimic the real NBA as closely as possible.  I tweak player ratings continually, reorder rosters, move guys on & off IL following real life, (ie: Shaq out for LA...in my league LA are 1-6 rite now...pretty close to 2-5 in real life, Kobe is averaging 40pts trying to take up slack but to no avail & to my pleasure  

 ).  The Live Toolkit is really useful for this.  I play with primacy, fatigue & awareness quite alot to get teams to distribute shots and minutes like they should.
Also, thanks to all you patching gurus out there, I have just about installed patches for my entire game.  Just got a few new rooks to get sorted.
I am looking forward to Live2K3 but I think I will find it hard to let go of Live2K1  
