EA have posted some updates on its online services, namely the dates when online support for certain titles will cease. NBA Live 08 (Xbox 360, Playstation 3) and NBA Live 09 (Xbox 360, Playstation 3, Wii) are amongst the titles whose online support will conclude on February 8th, 2011.
NBA Live 10 is not on the list (which runs through December 31st, 2011) and given the continuation of the DNA updates and other online features in the wake of NBA Elite 11's cancellation, I would suggest that online support for NBA Live 10 will continue into 2012.