Please note that a lot of my comments are based off my experiences with NBA Live 10:
What could EA & 2K do for you to enhance the experience? What is the key missing ingredient?
For EA, the key is gameplay. I mean, obviously it could go more in depth with the management side of things, but as someone who plays every game (most of the time), that's something they need to improve on. Post-patch, I saw some pretty crazy things in my dynasty; guys taking fade away threes with almost the entire shot clock, Robin Lopez literally disappearing from the court, people inbounding while being inbounds, just to name a few issues.
Also, I'd like to see players actually get injured. It adds more to the simulation experience and it lets you exercise your problem solving abilities better. After 17 seasons of my dynasty, I haven't had a single injury while I've played a game.
I can't really comment too much on 2k, as the only games I've played are 2k10 and 2k11, but from what I heard, they scrapped the D-League. I'd like to see them implement that again, because it added nice depth to the association experience.
What improvements would you like to see to the actual modes (Dynasty/Association/MyCareer)?
Dynasty: Outside of the areas I've mentioned need improvement, I'd like to see the stats from previous seasons in the dynasty to be archived along with the real life ones. It's a nice feature that 2k has. It's a good feature for those who like to archive stats in their stories.
I'm not sure of the current issues that Association and My Career has, but going off 2k11, the trade logic needs to be improved. When I played My Player, each team I was on basically blew up no matter how well it was doing. Also, your role on the team almost seemed predetermined. You start as the second off the bench, then you start after say, a month or so. Then you go back to the bench when someone gets injured. I'd like to see it more based around your player's performance, but again, I'm commenting on an issue with 2k11.
Which additions would you like to see that would help you do good stories (e.g. exporting screenshots, videos, stats, box scores, etc.)?
The EA server shutting down Live 10 online was a big blow for my dynasty. I'm still trying to figure out how I'm going to move forward, as my previous format utilised a lot of images. Exporting box scores would be a nice feature, as typing them out is one of my least favourite parts of writing up the dynasty.
In this rare instance, the NBA Live 10 way of exporting images and replays really doesn't need to be improved. In fact, it's a very distinct advantage that the series has over 2k. I thought the 2k system was atrocious, as a tap of a button will make the play jump forward far too much. EA has a far more precise replay function (at least in my experience).
Do you play all of the games, play some of them and simulate the others, or just like to be the GM and simulate everything?
I play most seasons, but if I want to move my dynasty forward, I will sim a season or two. I'm more reluctant to do so at the moment because the EA sim engine is practically broken. I guess this is another issue that needs to be addressed to enhance the experience. Something that seems a little more fair, instead of automatically sending your team to the lottery.
Do you use the team that will be the most fun to play with (e.g. a rebuilding team, a championship contender), or do you pick your favorite team no matter their state?
I'm lucky that my favourite team is actually one of the most fun to play with (Denver Nuggets). When I started TNL, I had Carmelo Anthony, Chauncey Billups, JR Smith and the Birdman; they're some entertaining players to control. If I started a new dynasty, the team is even more interesting, as they have some terrific athletes that have a fun style.
Outside of Denver, I like the idea of winning a championship for the first time, rather than a team with a history of winning.
A little extra
"Kidd is currently absent due to hip surgery. But clearly, he should be fired, and replaced by a coaching staff consisting of Vin Baker, Eric Murdock, and Lee Mayberry." - Andrew