by OldFoolStyle on Sun Aug 27, 2006 5:08 am
Jordan's shoe company is a subsidary of Nike, who also own the Jordan logo. When EA Sports licensed Nike, they also got all sub-brands and logos associated with Nike. Jordan the person is seperate from this deal.
EA is not being cheap by not going after other legends, the cost for the NBA license, NBA team license, NBA players union license, and NBA pension players license cost more then the yearly income of of all NLSC members combined. Also, making seperate deals with players past or present could put EA at breach of contract, exception being cover athelete and mo-cap. If EA made a seperate deal with a non-active, non-pension player like Jordan, it's likely he'd be the only "real" player in 2008.
For Jordan's part, as part owner of Nike he makes too much money for his NBA pension to be anything but a tax burden. So catch 22 here, EA has to deal with Jordan seperate from the NBA, but cannot deal with Jordan unless it is through one of the NBA unions.
BTW, this is not the "fault" of either the NBA or Micheal Jordan, but rather the soda, cigarette, candy and other companies that used to steal celebrity likenesses to sell their products. And yes, this was a huge deal before likeness rights were put ino law.