Press and hold "Playcalling" button, (usually C) to selected which play you wish to run. There is: Pick-and-Roll, Isolate, 3-point, and Post-up for Offence.
For defence, there is: Double-team, Man-to-man, Zone, and Full-Court-press.
Just tapping "Playcalling" button will get you Intentional Foul on defence and Time Out on offence.