add more adjusted shot animations when driving to the hoop ('coz there seems to be only one). They should copy a page out of the RUN & GUN arcade game regarding that adjusted shot (up and under) moves.
Bring back the fake pass and also make it available while on the move.
A more user friendly customart mode for the PC.
bring back the refs in the game like in live 2000 'coz they add more realism to the game esp when calling offensive fouls
create a dunk mode using dunk templates including landings and afterdunk reactions.
For end game heroics make automatic replays for buzzer beaters.