It's obvious they signed with ESPN to kill Sega. Personally, i'm not really feeling ESPN as a broadcasting network. The whole network just feels old and unexciting. I know this is a really good deal for EA from a business point of view, but from a gaming point of view i'de rather see they signed with TNT, NBC or whatever!
Let's hope they still keep Kenny and Ernie for the allstar weekend altough the odds aren't that big.
The good thing that can come out of this is that they probably will have some nice presentation to the game. Maybe actually cut-sceenes (like that's too much to ask for)