Not sure how long this will be on sale for. I'm curious if EA decided to drop the price permanently. I doubt it because the digital version is still $59.99. Here's to hoping.
https://www.bestbuy.com/site/nba-live-18-playstation-4/5996000.p?skuId=5996000
Also $29.99 at GameStop.
https://www.gamestop.com/xbox-one/games/nba-live-18/151936