IN HEAT wrote:Interesting, brand loyalty...that's a questionable one. How/why would you be loyal to a company that basically told some of its customer base to go eff themselves.
IN HEAT wrote:Interesting, brand loyalty...that's a questionable one.
Advertising Age—whose audience ain't exactly privacy-concerned hardcore gamers—says "Xbox One can essentially work like TV that watches you, bringing marketers a huge new trove of data," you realize why Microsoft wanted those requirements in the first place.
Mehdi, at the Association of National Advertisters' Masters of Marketing Conference, in Phoenix yesterday, said Microsoft can see whether people are paying attention to ads and evaluate how their bodies respond to them, according to a marketer who attended but asked that his name not be used in AdAge's report.
Kinect's ability to distinguish voices in a living room, notice if people are watching the screen or not, and even pick up their heart rate, is well known. Worst-case speculation had it, back in the late spring, that these capabilities could be usef for things like tiered pricing in streaming movie rentals. More folks in the room, the more the movie costs.P
Instead it seems like Microsoft doesn't plan on just selling eyeballs to advertisers, but their emotional reactions too. Maybe that's why they are not selling the machine without Kinect. Sounds like your extra $100 is going toward putting an uber-Nielsen box in your living room.
AARON PAUL XBOX ONE ADVERT ACCIDENTALLY TURNING CONSOLES ON
Numerous people are reporting that Paul is managing to turn on their consoles by uttering the "Xbox On" command in the advert. While other voice instructions the star utters don't seem to have the same effect, in an unfortunate number of cases this is causing the TV set to default to the Xbox One dashboard and interrupting their viewing experience.
Bryan Wiedey @pastapadre
Hey Aaron Paul, please stop messing with my Xbox.
11:05 AM - 13 Jun 2014
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