The Golden State Warriors unveiled a new logo, color scheme and branding elements today, all of which bring together the past and future of one of the National Basketball Association’s longest tenured franchises. The new look was officially unveiled earlier today with the launching of the team’s redesigned website – http://www.warriors.com.
The Warriors’ new primary logo salutes the team’s Bay Area past and links to the exciting prospects of the organization’s future. A silhouette of the yet-to-be-completed Eastern Span of the Bay Bridge is the focal point of the design and a direct spin-off of “The City” logo, one of the most popular emblems in the history of professional sports. Depth was added to the circular band portion of the logo – taken directly from the original model – to provide a modern customization of the graphic design. The simple, yet sleek, design of the Warriors new logo is the result of an 18-month creative and marketing collaboration between the Warriors, the National Basketball Association and adidas – the official outfitter of the NBA.
“This new logo pays homage to our organization’s rich history and unique standing in the Bay Area sports community,” said Warriors’ President Robert Rowell. “The throwback uniforms we’ve worn as part of the NBA’s Hardwood Classics initiative in recent years have been extremely popular with our fans, and we set out to design a new look that was clean and traditional in that same spirit. We are grateful to the NBA and adidas for providing us with a magnitude of creative freedom, along with invaluable expertise, during this process.”

Certainly very...retro. I kind of liked the designs they had up until last season, including their jerseys. The new ones...again, a bit too old fashioned.
