The latest MyTEAM controversy brings to mind a scene from a seventh season episode of The Simpsons – the rather lengthily titled “Raging Abe Simpson and His Grumbling Grandson in ‘The Curse of the Flying Hellfish'” – that like many iconic moments from the show, has found second life as a reaction meme. In the scene, Mr. Burns disdainfully questions whether Abe “Grampa” Simpson can go more than five seconds without humiliating himself. Right on cue, Abe’s braces snap, and his suit trousers fall down for a classic comical print boxer shorts gag. He can only ask “How long was that?” as Monty turns to leave, his point proven.
It’s become the go-to reaction GIF or video when a person or company seemingly can’t stop making a fool out of themselves. The “dig up, stupid” scene is another popular Simpsons meme for these situations, particularly when someone makes a remark that only exacerbates a PR blunder. As a company that has all too frequently demonstrated a failure to communicate, Take-Two has turned this into an art form. While their greedy approach sadly hasn’t burst the bubble on their recurrent revenue practices as yet, it has eroded goodwill and resulted in some degree of backlash. With the latest MyTEAM controversy, they’ve dropped their pants, Abe Simpson-style.
In case you haven't seen the announcement, this was posted on the official NBA 2K Discord:
2K wrote:MyTEAM UPDATE
2K strives to deliver the very best NBA 2K24 MyTEAM experience to the community. Please note that a change to a reward has occurred. Players who achieve the top Collector Level will now receive an Option Pack for two picks out of ten previously released 100 OVR Cards. We appreciate that players have dedicated time and effort throughout the year to achieve this reward and 2K is committed to ensuring players continue to earn valuable content as their reward.