How to edit "Executive Produced by Jay Z"?

I was just trying to edit this but it wouldn't allow me to, I followed the typical "export, edit, import" stuff, but it still wouldn't work, in fact could JaoSming or someone just make a video tutorial on Title Page editing?

here's a tutorial but it's not a video though:)
http://www.nba2k.org/2013/04/nba-2k13-create-custom-startup-screen.html

yeah, this answers the other stuff but what about the Jay Z part?

sorry, i dont know how

titlepage.iff?

Yeah, that's it

Ahah!!! I got it! Nvm, and please lock this post