NBA 2K12′s October Sales; Impact on Nike (Forbes)

Forbes has posted an article on NBA 2K12's sales, which topped the 2.8 million mark during October. One analyst is predicting the game will sell around 4.5 million copies worldwide when it's all said and done, possibly matching NBA 2K11's 5.5 million sales if the lockout ends sooner rather than later.

It also includes some quotes and videos of some Nike designers talking about the impact of NBA 2K12 on Nike sales and the inclusion of things like Nike ID in the game.