My bulletin from the main page, for a basic overview of what's going on:
EA Sports are holding a contest to select the NBA Live 14 Gamer of the Year. The community is invited to cast their votes in brackets pitting the top NBA Live gamers and brand ambassadors against one another, with the winner receiving two tickets to the 2014 NBA Finals, with airfare and accommodation included.
Voting is underway for the quarter-final round, which will run until May 18th. Voting for the semi-final round will be held from May 20th-25th, with the vote for the winner running from May 27th-June 1st. The contestants have begun campaigning for your votes, with posts and videos that you can check out over on the official NBA Live Twitter.