Listings for NBA Live 14 on retailers such as Amazon and Gamestop mention pre-order bonuses for Ultimate Team, which basically confirms what was already assumed but has yet to be officially announced by EA Sports themselves. From the Amazon listing:
Pre-order NBA LIVE 14 for Xbox One or PlayStation 4 and get seven NBA LIVE 14 Ultimate Team Premium Gold Packs. NBA LIVE 14 Ultimate Team delivers a complete fantasy basketball experience to your console. Build your dream team by collecting the best players in the NBA, and then take your squad into competition online against other Ultimate Team gamers. Access codes will be emailed within two business days after your order ships. This offer will be extended to all existing pre-orders.