NBA Live 13 on Xbox Live Marketplace

They are doing a deal where if you buy $20 worth of Sports stuff you get $3 back. In the master list of everything available about sports.....
http://forums.xbox.com/xbox_forums/xbox ... 02270.aspx

Full Game - NBA Live 13 - Digital NBA Live 13 - Digital - DLC

I have no idea what this could mean. Download version of the game? DLC for the game that isn't announced?

Madden & NHL don't have this entry so who knows

Maybe this is their way of changing the game? EA wants to go 100% digital and maybe Live will be the guinea pig.

what wtf