It's a mistake to take on the same identity as "NBA 2K," which is as pure (and challenging) as sports sim as you're likely to find. The pure sim hoops game already exists. No one needs an alternative to that, because 2K has just about perfected things. Instead, "Live" needs to embrace a different philosophy: A hoops game must be fun, first and foremost. The gameplay, AI, and features are about showing the beauty and passion of NBA players without feeling like a grind.
See, I don't entirely agree with that. I think there are things that NBA Live should do differently, but that's kind of implying that NBA 2K is perfect and that there's no call for a pure sim that takes a different approach to controls or whatever. I don't think NBA Live should copy what 2K's done per se, but as far as creating their own authentic NBA sim in their own style, I believe that is indeed what they should be going for.
I think the rest is fairly on point, though.