Fantastic interview, well worth checking out.

Hopefully this should allay some concerns about NBA Live not being sim-oriented when they talk about doing things differently to NBA 2K. I'd say that simply means not aping 2K's controls or features to the letter, but taking their own approach to simulating the NBA game and experience. That's fine, while I have enjoyed the last two NBA 2K games very much there are things I'd rather EA did differently.