- They used NBA 2K11 in focus groups to study how people play bball video games
- "The whole idea is you shouldn't have to call plays in order for players to move dynamically. You're the court general, these are professional players. You can call plays if you want—and that's where you can get into the depth of the game, of knowing that this style will work against this opponent, and this style won't"
- "But from the outset the focus is on fun"
- "We've invested significantly in our off-the-ball AI," Wlodyka says. "We call it move with a purpose."
I do have to say that I love how they chastised players who did move-move-move-fakeout-dunk, or pumpfake-pumpfake-pumpfake-drive-dunk, yet that was the PS2/PC era of NBA Live gameplay in a nutshell. Just sayin', some people still like that kind of gameplay
