It appears that a new shoe update for NBA Live 10 was released last Friday after all, as a new In the Paint blog containing the latest codes has been posted over on EASports.com. This week, the updates have added an assortment of adidas shoes to the game; enter the following codes to unlock them.
ard8siscdnatstr: TS Supernatural Creator
andsicdsmatdnsr: TS Supernatural Commander
adaodqauieints1: Equation
For a preview of the unlockable shoes and a listing of all the available colourways, please check out the blog post here.