As mentioned in a blog post last week, Fridays will see some new shoes added to NBA Live 10 through the Dynamic DNA updates. The latest Dynamic DNA update has added three new shoes which can be unlocked via codes; see below for more details and check out the latest blog here for a look at this week's new shoes.
Enter the following codes at the NBA Codes menu, accessed by selecting My NBA Live 10 from the main menu and then selecting EA Sports Extras.
kk2tesaosepinrd: Nike KD 2
epfnozaeminolki: Nike Zoom Flip'N
aoieuchrahelgn: Nike Huarache Legion