ill get some quotes and a link for ya
It’s going to be a subscription model. From base layers, and we haven’t really talked, but we’ve said this hybrid here. These subscriptions, micro-transactions, and ultimately looking at ways to bring more people in. Well, there maybe a free element to that. We’ve yet to determine it, but I think that the real key for us is figuring out – would you pay me $5 per month to have some level of access to all the assets
I don’t want you to have to download anything. I want you to click on a browser, have it recognize your password, and you’re ready to go.
But the online elements that we’ve built into this are "shit, I wish I had a better 9 iron." Well, for 50 cents I can get you a better 9 iron. Off you go. I mean, so we’re excited.
G4: Yea, but you can say the same thing for Madden, too. I mean, is this something you’d like to see brought across all of EA Sports?
Moore: Here’s what you do with these things…
G4: Because you haven’t had Madden on PC, ya know?
Moore: Don’t get me going there; you’re leaving soon. We always go out and you put something out there and you say “Okay we’re going to learn a lot here” because you’ve got to learn to publish these games in a very different way, because there’s nothing physical, right? So, you publish this very differently. How do I do offline management? How do I make sure that I’m doing something like on Friday nights I’m going to sell you Bethpage, who was in the US Open for 50% off? I mean, all this stuff is very new and unique to us. We’re going to learn a lot, we’re going to get ahead of the curve and then, yes, you can imagine if it works one sport, why wouldn’t it work for another? And of course, in Asia we already do. FIFA and NBA Street, we do in Asia. Very different. Deeper, not so much 15 minutes, but more 2 hours every night. I mean, imagine Tiger as leading the way, and then we’ll figure out what this thing’s all about and I’m sure more sports will ultimately follow.
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